Question

1. At the close of the case, why was Li Ning experiencing a competitive disadvantage?
2. What are the strategic positions of Nike, adidas, and Li Ning (see Chapter 6)? Do you see a link between strategic position and firm performance? If so, what explains the link?
3. Why is it so difficult for Li Ning to challenge Nike and adidas even in China? Would you expect that the Chinese consumer would be more loyal to a Chinese brand? What moves could the company make that would build customer loyalty? What recommendations would you give Li Ning to achieve a successful turnaround? Explain.



$1.99
Sales18
Views954
Comments0
  • CreatedDecember 12, 2014
  • Files Included
Post your question
5000