1. Calculate some key profitability, activity, leverage, liquidity, and market ratios for Apple and BlackBerry over time....
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2. Conduct a dynamic firm profitability analysis over time (fiscal years 2008– 2012) as shown in Exhibit 5.1. Can you find signs of performance differentials between these two firms that may have indicated problems at BlackBerry? When did BlackBerry’s performance problems become apparent?
3. Make a recommendation to Thorsten Heins, the CEO of BlackBerry, about actions he could take to improve firm performance.
4. Make a recommendation to Tim Cook, the CEO of Apple, about actions he could take to improve firm performance.
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1 You may want to use the most current financial reports but some illustrative data available in fall 2013 are shown in the following table 2 The hand...View the full answer
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Sumit kumar
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QUATERNARY Pursuing M.Tech.(2017-2019) in Electronics and Communication Engg. (VLSI DESIGN) from
GNIOT Greater Noida
TERTIARY B.Tech. (2012-2016) in Electronics and Communication Engg. from GLBITM Greater Noida
SECONDARY Senior Secondary School Examination (Class XII) in 2012 from R.S.S.Inter College, Noida
ELEMENTARY Secondary School Examination (Class X) in 2010 from New R.J.C. Public School ,Noida
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