1. Define supply- chain management. Why is it important? 2. Describe the major functions of marketing channels...

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1. Define supply- chain management. Why is it important?
2. Describe the major functions of marketing channels Why these functions are better accomplished through combined efforts of channel members?
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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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