Question: 1 Describe the benefits of implementing the Continental Go Forward

1. Describe the benefits of implementing the Continental Go Forward strategy.
2. Explain why it is important for an airline to use a real-time data warehouse.
3. Identify the major differences between the traditional data warehouse and a real-time data warehouse, as was implemented at Continental.
4. What strategic advantage can Continental derive from the real-time system as opposed to a traditional information system?


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  • CreatedDecember 30, 2014
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