1. Discuss ways in which other companies can use Google's innovativeness to build their own brands and...

Question:

1. Discuss ways in which other companies can use Google's innovativeness to build their own brands and generate sales.
2. How could Google use its innovativeness to succeed in the growing field of mobile marketing?
3. Is there a limit to how big Google's product can grow? Explain.
4. Will Google be successful in markets where it does not dominate, such as social networks and app/entertainment stores? Why or why not?
All questions are discussion questions, so students' answers will vary based on their opinion. To keep the discussion going, always ask a follow-up question; ask the student to explain their thinking; then ask the other students if the agree or disagree. Before beginning the discussion, you might have students do online research to find out what's happening with the company today.
Portfolio
A portfolio is a grouping of financial assets such as stocks, bonds, commodities, currencies and cash equivalents, as well as their fund counterparts, including mutual, exchange-traded and closed funds. A portfolio can also consist of non-publicly...