Question

1. Do you think it is ethical to use membership in an association that doesn’t require any demonstration of expertise to lead customers into thinking the membership conveys some automatic claim of competency?
2. Consult the MRA Code of Marketing Research Standards. Is the answer to question 1 covered? Explain.
3. What problems do you see in the future for Tim and John and Heritage Research Associates? Do you think they are likely to become the “most talked-about research firm in the world”?
4. Consult the MRA Code of Marketing Research Standards. Are there any standards that back up your answers to question 3?


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  • CreatedAugust 06, 2015
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