1. Do you think that the more gradual implementation of online sales implemented by Gardiners is too safe? Is there a benefit to this careful, planned approach? Are there any risks to the delayed updates to Gardiner’s online system?
2. How did the Pinterest campaign using social media increase interest for La-Z-Boy’s retail channel? When the marketing executive discussed the “community we built,” what do you believe he meant?
3. Are retail stores being used by consumers to “touch and feel” products and then purchase them online from other online retailers? Do you believe this practice is widespread? Do you believe that social media and an intelligent strategy can create synergy between a retailer’s online and “brick and mortar” channels?

  • CreatedDecember 04, 2014
  • Files Included
Post your question