1. Evaluate the process followed by Chinese Companies to gain brand recognition internationally. 2. Is the experience...
Question:
2. Is the experience of Japanese companies in the 1950s and later really applicable to Chinese companies today? Explain.
3. Can Chinese SMEs internationalize their brands or is this only possible for larger firms? Why or why not?
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1 Most of Chinas manufacturing exports are still produced by OEMs for sale under the brand names of companies from more developed countries This leaves them unable to gain the profits from and control ...View the full answer
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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