Question: 1 Evaluate the shopping experience at Jordan s Why is it

1. Evaluate the shopping experience at Jordan’s. Why is it so successful?
2. If Jordan’s were building a new location near colleges, what might they include in their stores to draw young customers?
This case features Jordan’s Furniture store which has a store strategy of “shopper-tainment”. The market is large and successful and it offers food, music, shows, and good prices.

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  • CreatedJuly 11, 2015
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