1. Evaluate Volkswagens strategies with regard to marketing. 2. What choices did Volkswagen have in market entry...
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2. What choices did Volkswagen have in market entry strategy, and did it make a wise decision?
3. Should Volkswagen make a strong effort to maintain market share?
4. Could selling the super luxury Phantom in China be useful for Volkswagen even if it does not make money there?
5. What benefits can Volkswagen expect from its promotional activities?
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Related Book For
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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