1. Go to your favorite Internet shopping website and analyze the shopping tools available, e.g., online help, cyberclerks, chat features. Discuss what you find. If the site offers no opportunities for human interaction, discuss what they might consider adding and why.
2. According to the video, two thirds of Internet shoppers end a transaction at the point of purchase. List reasons shoppers might spend time and effort assembling a shopping list and not complete the transaction.
3. From a communication standpoint, what do you see as the advantages and disadvantages of cyber-shopping vs. brick and mortar shopping?