1. Help Professor Trice formulate a strategy for his company by going through the steps of strategy formulation. For ideas, search the Internet for other companies that provide visualization solutions.
2. What capabilities does VT need to develop in order to pursue the strategy developed in question 1?
3. How can Trice reconcile his goals for the organization with the needs of the marketplace?
4. Compare the processes required to satisfy each customer on Trice’s client list. Consider the mix of equipment and personnel, the length and scope of each project, and the potential for future business. How do the requirements differ from the projects already completed by VT?
5. Which projects would you recommend to VT? Why?

Visualize This (VT) is a small start-up company specializing in virtual reality and computer visualizations. Located in the research park of a major university, the company was founded by Isaac Trice, a university professor, and staffed with the brightest of his former students. By all accounts the technology is cutting edge. Facilities include a lab of 14 high-end computer workstations adjacent to a CAVE (computer-aided virtual environment) and a small office. A conference room and central lobby are shared with other tenants in the building. Originally the company had partnered with the Swedish firm Salvania to create virtual environments for medical and industrial design. Trice and his staff would develop the software for each application create a visual database supported with engineering or medical data, and run design sessions for their clients in the CAVE. Salvania provided the capital, generated the clients, and handled the business end of the operations.

  • CreatedApril 10, 2014
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