1. How did IGN dramatically increase search traffic to its Web portals? 2. What were the challenges,...

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1. How did IGN dramatically increase search traffic to its Web portals?
2. What were the challenges, the proposed solution, and the obtained results?

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Dec 30, 2014 11:14 AM

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1. How did IGN dramatically increase search traffic to its Web portals? 2. What were the challenges,...

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1 The company used search engine optimization to increase its search en...View the full answer

Business Intelligence and Analytics Systems for Decision Support

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