1 How do you split your time between tradition television and streaming video? 2. How might consumers...
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2. How might consumers use heuristics when choosing television shows to watch on Netflix?
Viewing needs and preferences changed among the consumer audience and Netflix recognized this and used its ability to provide on demand entertainment as a differential advantage.
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1 Viewership of traditional television dropped nearly 4 last qu...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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