1. How does Facebook’s privacy management of users’ personal information affect the behavior of Facebook patrons?
2. Being a college student you are quite likely a Facebook user. What is your opinion regarding how Facebook deals with privacy issues? What have you done (or decided not to do) with regard to protecting your privacy on Facebook (or other social networking sites)?
3. How can the availability of Facebook users’ personal data create business opportunities for Facebook and for other businesses?
4. Refer to Mark Zuckerberg’s future ambitions for Facebook, as articulated in the next to the last paragraph of the case. From your perspective, what benefits might result if Zuckerberg’s aims are realized? What concerns do you have about Zuckerberg’s goals?