1. How has the salespersons role changed because of Internet marketing? Consider differences in prospecting and presentation....

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1. How has the salesperson’s role changed because of Internet marketing? Consider differences in prospecting and presentation.
2. Do you agree with HubSpot that a prospect is more “qualified” to make purchasing decision when it uses information found on the Internet?
3. How might the salesperson’s compensation be different or the same with Internet sales versus traditional sales methods?
4. Should a new small business rely solely on Internet promotions? What other methods should it use?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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