1. How is language an issue when marketing Brazilian entertainment to other countries? 2. What competitive advantages...

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1. How is language an issue when marketing Brazilian entertainment to other countries?
2. What competitive advantages does Brazil have in the development of a film industry? What types of barriers does this industry face in international markets?
3. In what way can foreign capital prove to be a key strategy for TV Globo and the Globo Group?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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