1. How many of the eight characteristics of an ideal mission statement are present in Harley-Davidson€™s mission statement? (See table below)
2. How many of the eight characteristics of an ideal vision statement are present in Harley-Davidson€™s vision statement? (See table below)

3. Given the purposes that a mission statement and a vision statement are supposed to serve, compare the mission and vision statements of Harley-Davidson based on whether they are achieving their respective objectives. Do they both serve their respective purposes? Collectively, are they useful tools to link organizational priorities with individual and team performance?
Consider the mission and vision statements for Harley-Davidson:
Harley-Davidson€™s Mission Statement: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

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YIN Characteristics Y Basicproduct/service to be offered (does what) Y Primary markets or customer groupsto be served (to whom) Unique benefits, features, and a dvantages ofproducts/service (with what benefits) Mission statement summarizes the N Technology to be usedinproduction or delivery organization's most mportant reason for its existence Fundamental concem for survival through growth and profitability N Managerialphilosophy ofthe fim Y Public image sought by organizations Self-concept ofbusiness adopted by enployees and stockholders YN Characteristics N Briefness-biefso that employees can rememberit Y Verifiability-able to standthe reality test Bound by a timeline specifies a timeline for when the various aspirations will be fulfilled N Currency-updatedon an ongoing basis Focus-lists a few (3 to 4) aspects ofthe organization's Vision statement erformance that Understandability -witten in a clear and straightforward manner so it is understood by all employees Inspiring -makes employees feel goodabouttheir are important to future success statement of future aspirations Y organization's direction andmotivates themto help achieve the vision N Stretch-goalnot easily attained