1. How might a firm like Home Depot use this information? Would Amazon.com use the same couponing...
Question:
2. Do you think that Home Depot might need more research before it develops a couponing strategy? If so, what does it need to know?
3. Do you think it is necessary for online retailers to conduct marketing research? Why?
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1 Home Depot could use an instore application for smart phones The smart phone would display coupons ...View the full answer
Answered By
Shehar bano
I have collective experience of more than 7 years in education. my area of specialization includes economics, business, marketing and accounting. During my study period I remained engaged with a business school as a visiting faculty member and did a lot of business research. I am also tutoring and mentoring number of international students and professionals online for the last 7 years.
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Related Book For 
Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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