1. How might Calhoun’s decision to keep production in the United States help solidify her market position in the minds of her target customers?
2. If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continue functioning as her own retail channel, rather than going through established retailers?
3. How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy?