1. How will the growing technological skills of consumers affect Geek Squads future? 2. How does the...

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1. How will the growing technological skills of consumers affect Geek Squad’s future?
2. How does the level of involvement affect consumer’s choice of Geek Squad’s services?
''We're becoming slaves to today's technology." Founder and Chief Inspector discusses the demand of providing a service in a humble manner. The complexity of new technology is recognized and has created a service to assist the market.
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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