1. Identify a minority group to which you do not belong. What steps could you take to...
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2. Suppose your small business were contacted by a company in another country that wanted to sell your products in its market. What would you want to know about that market before going into it? Choose any country besides the United States and determine what changes you would have to make to your marketing plan to adjust to the different culture.
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1 Identify their informational need That is conduct a survey to ascertain this groups product prefer...View the full answer
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Aysha Ali
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Related Book For 
Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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