1. Identify a minority group to which you do not belong. What steps could you take to learn about that market segment in order to sell the consumers a product or service?
2. Suppose your small business were contacted by a company in another country that wanted to sell your products in its market. What would you want to know about that market before going into it? Choose any country besides the United States and determine what changes you would have to make to your marketing plan to adjust to the different culture.

  • CreatedJanuary 14, 2015
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