Question

1. If the porn service was legal, very profitable, and readily available elsewhere, was Telus right in shutting their service down. Why or why not?
2. Given such legal and profitable opportunities, should Telus abandon its corporate social responsibility initiative? Why or why not?

Telus Corp., the second largest wireless company in Canada, introduced an “adult content” service to their cell phone customers in 2007. Customers were charged $3–4 for downloads, and the company expected to make very large amounts of money based on observable internet trends.
Fairly quickly, however, Telus was under pressure from customers rather than the government to discontinue the service, even though the service was apparently legal. In response, Telus’ company spokespeople argued that:
• The service consisted of photographs and videos featuring “full and partial nudity, but no sex”
• Customers would be age verified very rigorously to prove they were adults, and
• The service was already universally available, although Telus was the first wireless carrier in North America to offer such a service.



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  • CreatedOctober 28, 2014
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