1. If the questionnaire is an online survey, would it be successful? Why or why not?
2. If the park department uses a mail survey, what issues must be resolved? Would it be successful? Why or why not?
3. If the seven hotels in the Machu Picchu area each desired to know how its customers felt about the hotel’s services, prices, and accommodations, how might the park department and the hotels work together on data collection to affect a mutually beneficial survey?
4. Using the knowledge that the Peru national park department has very meager resources for marketing research, suggest a different method (not online, not mail, and not partnering with the local hotels) with the potential of effecting a high response rate and high-quality responses.

  • CreatedAugust 06, 2015
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