1. If you lived near a Whole Foods, and were looking for a summer or entry-level job, how would you view the company’s “conscious capitalism” philosophy? Would it affect your decision about shopping there, or applying for a job? In what way?

2. Can you think of other companies that would be good examples of “conscious capitalism”? Do they perform well in their industries, and do you think that philosophy is part of the reason why?

3. Is conscious capitalism more practical in some industries than others? If so, where is it easiest and where is it most difficult?