1. In groups have students develop a script for a television commercial for Mattel that could be...
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2. Prepare a memo report directed to your instructor that critiques the effectiveness of the television interview delivered by Mattel CEO Robert Eckert.
3. Prepare a report that reviews the crisis communication strategies used by Mattel and analyzes the effectiveness and overall impact on the company’s success.
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Related Book For
Business Communication
ISBN: 978-1133162353
16th edition
Authors: Carol M. Lehman, Debbie D. DuFrene
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