1. In selecting a new target market, InfoGlide would have had to adjust all parts of the marketing plan as well. What changes could you envision in the product, the price, the promotion strategy and/or the distribution?
2. Can you identify other markets that could benefits for the basic concept of Wheeler’s software? What changes might need to be made for these markets?
3. Researchers call this process transmigration – morphing a company so it can enter a peripheral or related industry. Select a firm you know and brainstorm several transmigrations it could make.

  • CreatedOctober 29, 2015
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