1. In what areas of the market did McCormick do research before starting his business? 2. What...
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2. What research methods would you recommend for AEI today? Name three specific sources of information.
3. How did McCormick identify AEI’s market? Name the segmentation method and the segment they chose.
4. What is the role of marketing in McCormick’s business?
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Entrepreneurship & Small Business Management
ISBN: 978-0133767186
2nd edition
Authors: Steve Mariotti, Caroline Glackin
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