1. Is it right for Western civilizations to impose their ethical views and behavior on other cultures,...

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1. Is it right for Western civilizations to impose their ethical views and behavior on other cultures, such as China?
2. What are the consequences for U.S. companies that refuse to engage in less-than-ethical practices that foreign businesses or governments expect or that competitors use in foreign markets?

China is an emerging economic giant with almost endless potential for business opportunities. Guan xi—meaning “connections” or “relationships”—is a Chinese way of doing business and is practically considered an art form there. It involves exchanging “favors” when you need something done. Many Chinese businesspeople see it as a way to solidify relationships, get things done, and cultivate well-being. To Westerners, however, it often looks more like graft in the form of bribery, nepotism, gift giving, and kickbacks. Transparency International, a German-based corruption watchdog, ranks China along with India, Russia, Taiwan, Turkey, Malaysia, and South Africa as the countries with the most rampant corruption. However, China is cracking down by enacting stricter anticorruption laws and prosecuting violators. In 2007, China’s former director of the State Food and Drug Administration was executed for taking bribes.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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