1. Is there something unethical about Apple’s “black card strategy”, or does it merely represent good, hard-nosed business?
2. Should Apple offer different training content for employees recruited through the black card strategy? How might their job satisfaction differ from employees who are recruited in more traditional ways?
3. How does the motivation of a Best Buy employee selling a Mac differ from the motivation of an Apple Store employee selling a Mac? Is there anything Apple can do to address such differences?