1. Learn more about the Federal Communications Commissions Net neutrality principle, passed in 2005, and write a...

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1. Learn more about the Federal Communications Commission’s Net neutrality principle, passed in 2005, and write a brief report explaining it. (AACSB: Communication)
2. Discuss this issue from the point of view of the broadband network providers who commonly use network management practices. Suggest other solutions to this problem.

Do you share video files with others on the Internet? If you do, you’re taking up a huge hunk of bandwidth, which can cause degraded service for other customers. As a result, Internet providers, such as Comcast, may be blocking or slowing down Internet traffic of some customers—a practice referred to as network management. However, if a recent Federal Communications Commission ruling stands, these practices will stop. In 2008, the FCC ruled that Comcast wrongly blocked video file sharing activities of customers, violating the agency’s Net neutrality principle. This principle holds that consumers should have unfettered access to the Internet. But the reality is that some consumers use an inordinate amount of bandwidth. Some cable and phone companies are experimenting with “Internet metering”—making customers pay for the amount of bandwidth used.


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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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