Question

1: List and discuss the advantages and disadvantages of purchasing a two-wheeled trailer for each store to use for delivering Super Gyms.
2: List and discuss the advantages and disadvantages of having local trucking companies deliver the Super Gym from the retail stores to the customers.
3: List and discuss the advantages and disadvantages of stocking Super Gyms at the distribution centers and then having the truck that makes deliveries from the distribution center to the retail stores also make deliveries of Super Gyms to individual customers.
4: List and discuss the advantages and disadvantages of charging the customer for home delivery if they are unable to carry the Super Gym home.
5: Which alternative would you prefer? Why?
6: Draft a brief statement (catalog copy) to be inserted in the firm’s spring/summer brochure that clearly explains to the potential customers the policy that is recommended in Question 5.
7: In the first meeting, A.J. asked about SUVs but there was no further mention of them. How would you follow up on his query?



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  • CreatedDecember 11, 2014
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