1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities.
Answer to relevant QuestionsWould the functions that must be provided and the development of wholesaling and retailing systems be any different in a command economy from those in a market directed economy? Explain why a firm should view its internal activities as part of a total system. Illustrate your answer for (a) a large grocery products producer. (b) a plumbing wholesaler. (c) a department store chain and (d) a cell phone ...Describe a recent purchase you made. Indicate why that particular product was available at a store and, in particular, at the store where you bought it. In your own words, explain what customer equity means and why it is important. Explain the major differences among the four basic types of growth opportunities discussed in the text and cite examples for two of these types of opportunities.
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