1. MiniCase 20 details three ethics scandals at UBS in recent years. What does that tell you about UBS?
2. Given the UBS ethics failings, who is to blame? The CEO? The board of directors?
3. What lessons in terms of business ethics and competitive advantage can be drawn from the UBS scandals, especially comparing the firm’s 2012 and 2011 net income? Looking at Exhibit MC20.1, why do you think the stock market hasn’t reacted more strongly to the ethics failings?
4. What can UBS do to
(a) Avoid more ethics scandals in the future
(b) Repair its damaged reputation?

  • CreatedDecember 12, 2014
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