Question

1. MobiKash is not the only mobile money system in Kenya. Safaricom M- Pesa is the oldest and largest of the other mobile money systems. However, the others are tied to specific banks or network operators. Using the competitive concepts you studied in Chapter 2, how can MobiKash compete against established firms in this market?
2. Contrast your m- commerce needs with those of a typical rural African. Would you find the MobiKash offering attractive in full, in part (which parts?), or not at all?



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  • CreatedDecember 30, 2014
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