1. Name the top influence(s) impacting a consumer’s decision to buy a car from Scholfield Honda.
2. Go to www.honda.com and view the different Hondas to select the car you would be most likely to purchase.
3. Lee Lindquist says that customers evaluate certain trade-offs when they consider whether or not to buy a hybrid vehicle. What are those trade-offs, and what decision would you make in that situation? Explain.
4. Is buying a car a high-involvement purchase decision or a low-involvement purchase decision? Does car shopping typically require limited problem solving or extended problem solving? Explain.