Question

1. Perform an ethical analyasis of Facebook. What is the ethical dilemma presented by this case?
2. What is the relationship of privacy to Facebook’s business model?
3. Describe the weaknesses of Facebook’s privacy policies and features. What management, organization, and technology factors have contributed to those weaknesss?
4. Will Facebook be able to have a successful business model without invading privacy? Explain your answer. Are there any measures Facebook could take to make this possible?

Over the course of less than a decade, Facebook has morphed from a small, niche networking site for mostly Ivy League college students into a publicly traded company estimated to be worth at least $ 50 billion. Facebook boasts that it is free to join and always will be, so where’s the money coming from to service 1 billion subscribers? Just like its fellow tech titan and rival Google, Facebook’s revenue comes almost entirely from advertising. Facebook does not have a diverse array of hot new gadgets, a countrywide net-work of brick- and- mortar retail outlets, or a full inventory of software for sale; instead, it has your personal information, and the information of hundreds of mil-lions of others with Facebook accounts. Advertisers have long understood the value of Facebook’s unprecedented trove of personal information. They can serve ads using highly specific details, like relationship status, location, employment status, favorite books, movies, or TV shows, and a host of other categories. For example, an Atlanta woman who posts that she has become engaged might be offered an ad for a wedding photographer on her Facebook page.



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  • CreatedJuly 18, 2014
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