1. Put yourself in Pierce Ledbetter’s shoes (and watch where you step!). Discuss the advantages and disadvantages of organizing Zoo Doo as a sole proprietorship, a partnership, or a corporation. Think of all the possible factors that might influence your choice.
2. Now that you’ve looked at the various ways to organize Zoo Doo, it’s time to convince your management professor at Cornell University of your decision. Write a letter describing the approach you’ve decided to take in organizing your Zoo Doo business and why.

“Gardeners love this crap.” That’s the slogan for Pierce Ledbetter’s Memphis, Tennessee–based company, Zoo Doo. In 1990, while still a student at Cornell University, Ledbetter returned home to Memphis and talked the managers at the local zoo into selling him composted animal manure from the enormous amounts produced by the zoo’s animals daily. Why would any sane individual want animal manure? Well, it’s extremely rich in soil nutrients.