Question

1. Some companies play up their home-country roots as they expand internationally, such as the way BMW and Mercedes emphasize their German engineering. Should H&M promote some aspect of its “Swinishness’?” Why or why not?
2. Would H&M have been able to succeed with its consistent global strategy in the days before mass media and digital communications? Explain your answer.
3. H&M’s growth, including its international expansion, is entirely self-funded (meaning it doesn’t borrow money to launch new stores). How might this influence to company’s decision making and expansion efforts?



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  • CreatedDecember 30, 2014
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