1. The case indicates that Nikes core competency is to create heroes. What does this mean? How...
Question:
2. What would it take for Nike’s approach to turn from a strength into a weakness? Did this tipping point already occur? Why or why not?
3. What recommendations would you have for Phil Knight and Nike? Can you identify a way to “reframe” the competency of creating heroes? Or to think about a new way to think of heroes that would continue to build the brand?
4. If you are a competitor of Nike (such as adidas, Under Armour, New Balance, or Li Ning), how could you exploit Nike’s apparent vulnerability? Provide a set of concrete recommendations.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: