1. Thinking about the Porter model, from what sectors would Ronnie’s competitors be coming from? What kinds of threats do they pose to his business?
2. Pick two tactics from the list in Exhibit 7.2 and explain how they could be applied to Ronnie’s business. Explain why you think those tactics would work.
3. Industry experts say that SEO is an industry on the rise. What are the implications of that for Ronnie as he plans to run his business?