Question

1. To deal with the first set of issues—determining how consumers feel about certain issues, how important these issues are to them, and what terms they use to discuss these issues—what research design would you suggest? Why?
2. Consider the second set of issues in the case. Nick needs to know the level of desirability among U.S. car buyers for each of the proposed models. He also needs to know the demographic characteristics of car buyers as well as their media habits. What research design would you suggest? Why?
3. The final issue concerns determining how much more consumers will be willing to pay for each 5 mpg incremental increase in fuel economy Global Motors can offer. What research design would you suggest? Why?


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  • CreatedAugust 06, 2015
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