1. Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using any of these diet programs?
2. How have Weight Watchers, Slim-Fast, and Jenny Craig created value?
3. Identify the determinant attributes that set the Weight Watchers' and Jenny Craig's programs apart. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 5.2.
4. How can Weight Watchers and Jenny Craig increase the probability of customer satisfaction?
5. Which factors examined in this chapter might have the most impact on consumers' propensity to go on a diet and choose one of these diet programs?