1. Use CRAFT logic to develop a layout that will maximize customer time in the store. 2....
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2. What percentage increase in customer time spent in the store is achieved by the proposed layout?
3. What other consumer behavior concepts should be considered in the relative location of departments?
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1 Esquire is attempting to stimulate sales by changing the present layout in order to expose customers to more products A layout that would encourage customers to walk through several departments on t...View the full answer
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Related Book For
Service Management Operations Strategy Information Technology
ISBN: 978-0077841201
8th edition
Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi
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