1. Using the rules of thumb for reducing the risks related to introducing an innovative new product,...

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1. Using the rules of thumb for reducing the risks related to introducing an innovative new product, how well are Teal and Pate likely to do with the ElliptiGo?
2. What are the primary benefits and drawbacks of this innovation?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:33 AM

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1. Using the rules of thumb for reducing the risks related to introducing an innovative new product,...

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Small Business Management Launching & Growing Entrepreneurial Ventures

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