1. Was Nintendo just lucky, or does the Wii’s success have strategic merit?
2. Has Nintendo put the “fad” question to rest? State a case as to why the Wii is or is not here to stay.
3. In which stage of the product life cycle is the Wii? Based on that stage, is Nintendo employing good marketing mix strategies?
4. Develop a strategy for the Wii’s next product life cycle phase.
5. Discuss the potential threats to Nintendo’s future success. What will help Nintendo avoid a premature decline for the Wii?

In the world of video games, Nintendo has been a household name for nearly three decades. After all, it was one of the pioneers of home video game consoles with the Nintendo Entertainment System in the early 1980s. It continued as the market leader with its Super Nintendo and Nintendo 64 systems. But in the mid-1990s, all that began to change. Along came Sony with its Playstation and Playstation 2, and Microsoft introduced the Xbox. Before long, Nintendo was reduced to a fraction of its former glory, running a distant third in a highly competitive market.