1. What are advantages and drawbacks of using social media in the recruiting process for
(a) An applicant and
(b) A company?
2. Is the use of social media in recruiting applicants a way to hire smarter or a lawsuit waiting to happen? Explain your position.
3. Go to Facebook and check out Ernst & Young’s page. What’s your impression? Is it an attractive recruiting tool? Why or why not?

400 million users served. That’s the traffic milestone achieved by Facebook in early 2010. One of those users is Big Four accounting firm Ernst & Young (E&Y), which has had a Facebook page since the summer of 2006. According to the company’s Recruiting Director, E&Y uses its Facebook page to reach out to potential new employees. “Our goal was to find a medium Generation Y commonly goes to, so we could communicate with them in a way that’s relevant to their day-to-day activities.” The company also hoped to promote its brand and culture and show students (future employees) what E&Y was all about and what it would be like to work there.