1. What are Honest Tea’s competitive advantages?
2. Look at the list you generated. Which is most important to you as a consumer and why?
3. Given what you already know about Honest Tea’s business philosophy and practices, if you were Seth’s business advisor, what additional competitive advantages would you encourage him to develop?
4. What does it mean for a company to engage in “socially responsible business practices”?
5. What methods of capital acquisition did Honest Tea employ? Why?
6. How did the sale to Coca-Cola impact Honest Tea’s investors?
7. What are the arguments for and against selling equity to Coca-Cola?