1. What are some of the key customer touch points for Ogden Publications? 2. How does Ogden...
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2. How does Ogden Publications use integrated marketing communications to provide a consistent message across these customer touch points?
3. How does Ogden Publications benefit from using integrated marketing communications?
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1 The key customer touch points can be conceptualized in terms of the roles played by and the contributions of the four teams in Ogdens marketing depa...View the full answer
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