1. What are some of the steps that led to creating eHarmony?
2. What advantages did eHarmony have because it was not the first entrant into the online dating market space?
3. What disadvantages might there be as a late entrant into a market? Did eHarmony experience any or all of these? Which ones?
4. Why did Greg Forgatch believe that eHarmony’s first radio ad worked so well?
5. What key advertising concepts has eHarmony applied?